Client Profiles
In this section, we highlight some of our successful consulting engagements. We are currently featuring work recently completed for the Earthrace project.
Earthrace
The Earthrace project plans to break the world record for circumnavigating the globe in a powerboat. GBA helped Earthrace get the message out in multiple world languages on the web.
The New Zealand based Earthrace project is an innovative bid to break the world record for circumnavigating the globe in a powerboat using only renewable fuels. The program includes an 18-month tour calling at 60 of the world's greatest cities, promoting renewable biodiesel fuel, and raising the global community's awareness about the sustainable use of resources. The biodiesel market in the United States alone is expected to grow to 150-250 million gallons by 2006 and to 3.5 billion gallons by 2016 based on independent consultants and U.S. Department of Energy (DOE) projections.
In order to reach as wide an audience as possible to promote the project, the port tours, and the world record attempt, Earthrace needed to get the message out in multiple world languages.
Global Business Associates helped Earthrace do just that by providing professional translations of the Earthrace press release into six major world languages so far: French, Simplified Chinese (used in mainland China), Traditional Chinese (used in Hong Kong, Singapore, Taiwan, and overseas Chinese communities), Thai, Korean, and Hindi.
“Your team did a great job”
-- Peter Bethune, Earthrace project founder and skipper
Providing these translations was not easy because words like "biodiesel" are so new on the world scene that they are not yet present in either printed or online dictionaries. Extensive research was required in order to insure natural, easily-understood translations. As a value-added service, GBA provided the translations in professionally-formatted, W3C standards-compliant Unicode-encoded XHTML web pages which could be immediately loaded into the project's content management system.
Getting your message out to a wider audience is the first step in expanding your market opportunities, both domestically and overseas. Contact us for more information on how we can help you get your message out to the right audience affordably.